the Woodlands Residential
This work was produced as creative director at mmi agency
LEAD CREATIVE | CAMPAIGN CONCEPT | ART DIRECTION | DESIGN | Media Tactics
The Woodlands is one of the top master planned communities in the nation. That didn't make them immune to the battle for residents. That's why they tasked us to create a campaign to educate homebuyers on the benefits of The Woodlands and close out the final 200 new homes.
Our campaign highlighted areas The Woodlands can't be beat: nature, amenities, and lifestyle. It added up to making The Woodlands the established, natural choice.
Digital media
mobile 360 VR ad
Expandable mobile ad that delivered a unique 360 VR experience of The Woodlands' amenities and attractions – right in your hand.
Outdoor
Electronic countdown billboard to show exclusivity and urgency to buy.